Chapter 1: Rationality is Rare
* Summary: Humans are not as rational as they think they are. Our emotions and biases often override our logic.
* Real-life example: A study by the University of Chicago found that people are more likely to help someone in need if they are in a good mood, even if helping the person is inconvenient.
Chapter 2: Reciprocity Shapes Behavior
* Summary: Humans have a strong tendency to return favors and punish those who harm them.
* Real-life example: A study by the University of California, Berkeley found that people are more likely to donate to a charity if they have previously received a donation from that charity.
Chapter 3: Deception is Common
* Summary: Humans are often dishonest, even in small ways.
* Real-life example: A study by the University of California, Los Angeles found that 60% of people lie on their resumes.
Chapter 4: Social Proof Shapes Beliefs
* Summary: Humans tend to conform to the beliefs and behaviors of others.
* Real-life example: A study by the University of Toronto found that people are more likely to believe a statement if they hear it from multiple sources.
Chapter 5: Emotion Trumps Logic
* Summary: Emotions play a major role in our decision-making, even when we think we are being rational.
* Real-life example: A study by the University of Iowa found that people are more likely to buy a product if they are emotionally attached to it.
Chapter 6: Loss Aversion
* Summary: Humans are more sensitive to losses than gains.
* Real-life example: A study by the University of California, Berkeley found that people are more likely to sell a stock if they are losing money on it, even if they believe it will eventually go up in value.
Chapter 7: The Illusion of Control
* Summary: Humans have a tendency to believe that they have more control over events than they actually do.
* Real-life example: A study by the University of Illinois found that people are more likely to believe that they can control the outcome of a coin toss if they are the ones flipping the coin.
Chapter 8: The Planning Fallacy
* Summary: Humans tend to underestimate the amount of time it will take to complete a task.
* Real-life example: A study by the University of California, Berkeley found that students consistently overestimated the amount of time they would spend studying for an exam.
Chapter 9: The Paradox of Choice
* Summary: Having too many choices can lead to decision paralysis.
* Real-life example: A study by Columbia University found that people are less likely to buy a product if they are presented with a wide variety of options.
Chapter 10: The Importance of Self-Awareness
* Summary: Understanding our own biases and limitations can help us make better decisions.
* Real-life example: A study by the University of Chicago found that people who are aware of their own biases are less likely to make biased decisions.
