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Extended Reality in Practice

Extended Reality in Practice
Extended Reality in Practice

Bernard Marr

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Synopsis


WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. 

As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums.

Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.

An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist

Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.

Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they're turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders.

You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences.

Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

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Summary

Chapter 1: Introduction to Extended Reality (XR)

XR encompasses immersive technologies that blend the physical and digital worlds. It includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

Example: Retailers use AR to project virtual products onto real surfaces, allowing customers to visualize products in their own homes before making a purchase.

Chapter 2: Virtual Reality (VR)

VR creates fully immersive virtual environments. It uses headsets to block out the real world and transport users to different locations.

Example: Surgeons can perform virtual surgeries to practice complex procedures before operating on actual patients.

Chapter 3: Augmented Reality (AR)

AR augments the real world with digital information. It uses smartphones or tablets to overlay virtual objects onto physical environments.

Example: Construction workers can use AR to visualize blueprints and building models on site, improving accuracy and efficiency.

Chapter 4: Mixed Reality (MR)

MR combines VR and AR, allowing users to interact with virtual objects in the real world.

Example: Architects can use MR to design buildings and walk through virtual models to evaluate space and lighting before construction begins.

Chapter 5: XR in Healthcare

XR revolutionizes healthcare by allowing for remote surgeries, virtual consultations, and enhanced medical training.

Example: Patients can undergo virtual therapy sessions to confront phobias or manage chronic pain.

Chapter 6: XR in Manufacturing

XR improves manufacturing processes by providing immersive training, real-time remote support, and automated quality control.

Example: Factory workers can use VR to train on complex machinery and assemble products virtually before building them in the real world.

Chapter 7: XR in Retail

XR transforms the retail experience by offering virtual try-ons, interactive product displays, and personalized recommendations.

Example: Fashion retailers use AR to let customers try on virtual clothing and accessories, enhancing product engagement and sales.

Chapter 8: XR in Education

XR creates immersive learning environments that engage students and improve knowledge retention.

Example: History teachers can use VR to transport students to ancient battlefields or historical events for a more immersive experience.

Chapter 9: XR in Tourism

XR allows tourists to explore landmarks, museums, and other destinations from anywhere in the world.

Example: Virtual tours of museums provide interactive experiences for remote visitors, showcasing artifacts and exhibits in detail.

Chapter 10: Future of XR

XR technology continues to evolve, with advancements in hardware, software, and applications.

Example: XR headsets are becoming lighter, more affordable, and offering higher-quality visuals, further enhancing immersion.