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Tourism


Synopsis


Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.

Among the new features and topics included in this fifth edition are:

  • New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
  • Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
  • Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
  • New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
  • Fully updated statistics and data.
  • A brand-new Companion Website including an instructor's manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.

This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

Stephen Page, Joanne Connell

Summary

Chapter 1: Introduction to Tourism

Summary:
This chapter provides an overview of the tourism industry, defining its scope, importance, and various aspects. It covers the historical evolution of tourism, its economic and social impact, and the challenges and trends shaping the industry.

Example:
The rapid growth of budget airlines in recent years has made international travel more accessible to a wider range of people, contributing to the rise in mass tourism.

Chapter 2: Tourism Destinations

Summary:
This chapter focuses on the different types of tourism destinations, including natural attractions, cultural heritage sites, cities, and resorts. It explores the factors that influence the attractiveness of destinations and the strategies used to manage tourism development.

Example:
Petra, a UNESCO World Heritage Site in Jordan, has become a popular tourist destination due to its stunning rock-cut architecture and historical significance. To manage tourism, the site has implemented measures such as limiting visitor numbers and preserving the archaeological remains.

Chapter 3: Tourism Services

Summary:
This chapter examines the various services provided to tourists, including accommodation, transportation, food and beverage, and entertainment. It discusses the different types of providers and the factors that influence the quality of these services.

Example:
The Hilton hotel chain provides upscale accommodation to travelers around the world. They offer a range of amenities, including comfortable rooms, fine dining, and recreational facilities, to meet the needs of discerning tourists.

Chapter 4: Tourism Marketing and Promotion

Summary:
This chapter covers the strategies used by tourism destinations and businesses to attract and retain visitors. It includes market research, product development, advertising, and promotions.

Example:
The tourism board of Thailand has implemented a successful marketing campaign featuring the slogan "Amazing Thailand" to promote the country's cultural attractions, natural beauty, and vibrant cities.

Chapter 5: Tourism and Sustainability

Summary:
This chapter highlights the environmental and social challenges associated with tourism development. It examines the principles of sustainable tourism and the measures that can be implemented to minimize the negative impacts of tourism on local communities and the environment.

Example:
Ecotourism operators in Costa Rica focus on offering tours that showcase the country's rich biodiversity while adhering to sustainable practices, such as using local guides and supporting conservation efforts.

Chapter 6: Tourism and Technology

Summary:
This chapter explores the transformative role of technology in the tourism industry. It covers online booking platforms, mobile travel apps, social media marketing, and virtual reality experiences.

Example:
Airbnb, an online home rental platform, has revolutionized the accommodation sector by allowing travelers to connect directly with homeowners, offering a more personalized and affordable experience.

Chapter 7: Tourism and the Future

Summary:
This chapter looks ahead to the future of tourism, considering emerging trends and challenges. It discusses the impact of globalization, climate change, and technological advancements on the industry.

Example:
The rise of artificial intelligence (AI) is expected to transform the tourism sector, with AI-powered chatbots providing personalized recommendations and virtual reality tours offering immersive travel experiences from home.