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The Greatest Salesman in the World


Synopsis


The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.

"Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table-a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration."-Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations

"I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles-he has woven them into the fabric of one of the most fascinating stories I have ever read."-Paul J. Meyer, President of Success Motivation Institute, Inc.

"I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it."-Robert B. Hensley, President, Life Insurance Co. of Kentucky

Summary

Chapter 1: The Scroll

Hafid, an old parchment seller in Damascus, meets a young camel boy named Hafiz. He gives Hafiz an ancient scroll containing ten scrolls that promise to teach him the secrets of becoming a successful salesman.

Example: Hafid's willingness to share his knowledge with Hafiz despite their differences in age and social status.

Chapter 2: The First Scroll: Desire

The first scroll emphasizes the importance of having a burning desire for success. Hafiz sets a goal to sell a hundred bolts of parchment every day.

Example: Hafid's relentless pursuit of his goal, even when faced with adversity and discouragement.

Chapter 3: The Second Scroll: Faith

Havfiz must have faith in his ability to achieve his goal. He visualizes himself as a successful salesman and affirms his belief that he will succeed.

Example: Hafid's unwavering belief in himself, despite the skepticism of others.

Chapter 4: The Third Scroll: Self-Discipline

Self-discipline is essential for achieving success. Hafiz wakes up early, exercises regularly, and eats healthily to prepare himself for a long day of selling.

Example: Hafid's commitment to a disciplined routine that supports his sales efforts.

Chapter 5: The Fourth Scroll: Perseverance

Sales is not easy, and persistence is key. Hafiz faces rejections and setbacks, but he refuses to give up on his goal.

Example: Hafid's resilience in the face of challenges, demonstrating the power of perseverance.

Chapter 6: The Fifth Scroll: Personality

A positive and approachable personality is crucial for sales. Hafiz smiles, makes eye contact, and genuinely listens to his customers.

Example: Hafid's ability to connect with people and create a positive atmosphere in his interactions.

Chapter 7: The Sixth Scroll: The Law of Averages

Success is not guaranteed, but by working hard and consistently, one can increase their chances of success. Hafiz believes that if he approaches enough people, he will eventually find customers.

Example: Hafid's understanding of the statistical probability of success and his determination to apply it in his sales efforts.

Chapter 8: The Seventh Scroll: The Greatest Miracle

The greatest miracle is the power of the human mind. Hafiz realizes that by focusing his mind on positive thoughts and affirmations, he can manifest his desires.

Example: Hafid's newfound belief in the power of his own thoughts and his ability to shape his reality.

Chapter 9: The Eighth Scroll: The Magic of Belief

Belief is essential for success. Hafiz truly believes in the scrolls and their teachings, which empowers him to overcome obstacles and achieve his goal.

Example: Hafid's unwavering conviction that he will succeed, which acts as a self-fulfilling prophecy.

Chapter 10: The Ninth Scroll: The Golden Rule

Treat others the way you want to be treated. Hafiz shows empathy, kindness, and respect to his customers, building lasting relationships and driving sales success.

Example: Hafid's commitment to ethical behavior and the positive impact it has on his business.

Chapter 11: The Tenth Scroll: The Ultimate Secret

The ultimate secret is to live a life of purpose and meaning. Hafiz discovers that true fulfillment comes not only from material success but also from contributing to the world.

Example: Hafid's realization that the journey of salesmanship is not just about making money but also about making a positive difference in the lives of others.