logo Mon, 23 Dec 2024 00:17:10 GMT

Royal Enfield


Synopsis


Royal Enfield's famous motor - 'made like a gun' - hints at the factory's origins, but few appreciate that it is the oldest motorcycle manufacturer in existence that can boast of continuous production. In addition, its famous Bullet can claim the longest motorcycle production run of all time. Greg Pullen charts the rise, fall and rise again of Royal Enfield, from the company's pre-motorcycle beginnings in Redditch, through the impact of two World Wars, the importance of exports to India and subsequent establishment of factories there, to changes in ownership, recently launched models and new concept bikes for the future. With 190 colour photographs, this book includes: the V-twins, from the 1930s K and KX range to a glimpse of the concept V-twin shown in 2018; the singles, from 2-strokes to side-valve 4-strokes, and the ohv version that first used the Bullet name, through to the new singles built in India. The British Bullet: its arrival in 1948 and production in the UK, the original orders from India and subsequent setting up of production there are discussed. The 250s, (1958-68), including the Turbo Twins, and the big twins, from the 1948 500 Town to the final interceptor in 1970, including the 800cc prototype and the Clymer Indians are covered. The new twins: the 650cc Royal Enfield interceptor and Continental GT twins and the Bobber concept bike are discussed. Competition success is covered, with notable ISDT achievements, star rider Johnny Brittain and racing the big twins, and Geoff Duke in the GP5. Finally, the British factories and the new opportunities with the Indian factories are remembered.

Summary

Chapter 1: Genesis of a Legend

* Summary: Explores the origins of Royal Enfield, from its early days as a bicycle manufacturer to its transition into motorcycle production.
* Real-life example: In 1891, Albert Eadie and R.W. Smith founded the Two Stroke Gas Engine Company in Redditch, England, specializing in bicycle and lawnmower parts.

Chapter 2: The War Machines

* Summary: Documents Royal Enfield's involvement in both World Wars, showcasing the development of military motorcycles and the impact on the company's reputation.
* Real-life example: During World War II, Royal Enfield supplied the British Army with over 50,000 motorcycles, including the iconic Bullet 350, which became a legend among military personnel.

Chapter 3: Post-War Boom

* Summary: Explores the rapid expansion of Royal Enfield in the post-war years, as it became a dominant force in the British motorcycle market and established a global presence.
* Real-life example: In 1949, Royal Enfield launched the Model G, a revolutionary motorcycle with a revolutionary swinging-arm fork, which quickly gained popularity and became a bestseller.

Chapter 4: The Indian Connection

* Summary: Chronicles the establishment of Royal Enfield's Indian subsidiary, Enfield India, and its rise to become a leading manufacturer of motorcycles in the country.
* Real-life example: In 1955, Royal Enfield India began assembling the Bullet 350 under license, which quickly became the most popular motorcycle in India and continues to be an iconic model today.

Chapter 5: The Classic Reborn

* Summary: Explores the revival of the classic Royal Enfield Bullet during the 1990s, through the efforts of passionate enthusiasts and the company's own initiatives.
* Real-life example: In 1994, Royal Enfield launched the Bullet 500, a modern interpretation of the original Bullet 350, which quickly regained popularity and helped to revive interest in the brand.

Chapter 6: The Global Giant

* Summary: Documents the expansion of Royal Enfield into new markets and its growing status as a global motorcycle manufacturer.
* Real-life example: In recent years, Royal Enfield has established operations in North America, South America, and Southeast Asia, and has become one of the top-selling motorcycle brands in several countries.

Chapter 7: The Future of Royal Enfield

* Summary: Speculates on the future of Royal Enfield, considering ongoing technological advancements, market trends, and the company's strategic plans.
* Real-life example: Royal Enfield has recently invested heavily in electric vehicle research and development, suggesting that the company is preparing for the future of motorcycle transportation.