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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society


Synopsis


One of the most important texts of modern times, Herbert Marcuse's analysis and image of a one-dimensional man in a one-dimensional society has shaped many young radicals' way of seeing and experiencing life. Published in 1964, it fast became an ideological bible for the emergent New Left. As Douglas Kellner notes in his introduction, Marcuse's greatest work was a 'damning indictment of contemporary Western societies, capitalist and communist.' Yet it also expressed the hopes of a radical philosopher that human freedom and happiness could be greatly expanded beyond the regimented thought and behaviour prevalent in established society. For those who held the reigns of power Marcuse's call to arms threatened civilization to its very core. For many others however, it represented a freedom hitherto unimaginable.

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Routledge

Routledge

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Marcuse, Herbert

Summary

Chapter 1: The One-Dimensional Society

* Marcuse argues that advanced industrial societies have created a one-dimensional world where critical thought and individuality are suppressed.
* Example: Mass media and consumer culture promote conformity and discourage dissent.

Chapter 2: The Conquest of Unhappiness

* Marcuse contends that technological progress and economic growth do not lead to genuine happiness but instead create a state of "false consciousness."
* Example: People may feel happy when they consume the latest gadgets or travel to exotic destinations, but these feelings are often fleeting and do not address deeper sources of unhappiness.

Chapter 3: The Crisis of Sensitivity

* Marcuse argues that capitalism has dulled our senses and made us less sensitive to the suffering of others.
* Example: The constant bombardment of violence and suffering in the media can desensitize us to the horrors of war or poverty.

Chapter 4: The Ideology of Positive Thinking

* Marcuse criticizes the prevalent ideology that promotes a relentless pursuit of happiness and banishes negative emotions.
* Example: People are encouraged to "think positive" even when faced with adversity, which can prevent them from confronting and addressing real problems.

Chapter 5: The Narcissism of the Healthy Society

* Marcuse argues that capitalist society fosters a culture of narcissism in which people are preoccupied with their own appearance and well-being.
* Example: The rise of social media and the emphasis on self-care promote a shallow focus on personal fulfillment at the expense of social engagement.

Chapter 6: The Twilight of Utopia

* Marcuse discusses the decline of utopian thinking and the loss of hope for a better future.
* Example: The horrors of communism and the disillusionment with liberal democracy have made it difficult to envision a truly just and equitable society.

Chapter 7: The Empirical and the Metaphysical

* Marcuse examines the tension between empirical science and metaphysical thought.
* Example: While science can provide valuable knowledge about the world, it cannot fully account for the fundamental questions of human existence and meaning.

Chapter 8: The Logic of Domination

* Marcuse argues that the logic of domination pervades all aspects of society, from the economy to the media.
* Example: Corporations and governments exert control over people's lives, shaping their thoughts and behaviors.

Chapter 9: The Future of the Left

* Marcuse considers the prospects for left-wing politics and revolution in the face of one-dimensional society.
* Example: He suggests that a new form of resistance is needed, one that focuses on creating autonomous spaces and fostering critical consciousness.

Chapter 10: The Concept of Revolution

* Marcuse concludes with a discussion of the concept of revolution and its potential to transform society.
* Example: He argues that revolution is not simply a violent overthrow of the existing order but a process of liberation and reconstruction.