Enamel Advertising Signs

Synopsis

Enamel signs were widely found on shop walls and elsewhere as a means of colourful advertising. They have been replaced by short-lived campaigns and hoardings. This collection shows some of the signs produced between 1880 and 1950.

Summary

Chapter 1: The History of Enamel Advertising Signs

* Traces the origins of vitreous enamel and its use in advertising from the early 19th century onwards.
* Examples: The "Elephant-Foot Bath" advertisement from the 1890s, featuring an illustrated depiction of the product.

Chapter 2: The Manufacturing Process

* Step-by-step guide to the process of creating enamel advertising signs, from the preparation of the metal sheet to the firing and finishing.
* Examples: The intricate process involved in making a multi-colored enamel sign, featuring the "Coca-Cola" logo from the 1920s.

Chapter 3: The Golden Age of Enamel Advertising

* Explores the peak period of enamel sign production from the early to mid-20th century, with a focus on the major manufacturers and advertising campaigns.
* Examples: The iconic "Campbell's Kids" sign from the 1920s, showcasing the brand's popular soup line.

Chapter 4: The Decline and Revival of Enamel Advertising

* Discusses the factors contributing to the decline of enamel advertising in the post-World War II era, such as the rise of other advertising media.
* Examples: The use of enamel signs by businesses to evoke nostalgia and historical charm, such as the "Route 66" sign at a classic diner.

Chapter 5: Collecting and Restoration

* Provides practical guidance on collecting and restoring enamel advertising signs, including tips on identification, value assessment, and restoration techniques.
* Examples: The restoration of a vintage "General Motors" sign, revealing the original vibrant colors and intricate design.

Chapter 6: The Impact of Digital Media

* Examines the influence of digital advertising on the use of enamel signs in the modern age.
* Examples: The integration of QR codes and augmented reality into enamel signs to provide interactive experiences for viewers.