Bruno Sacco

Synopsis

When Bruno Sacco walked through the doors on his first day at Mercedes-Benz on 13 January 1958 it is highly unlikely that his Daimler-Benz colleagues could ever imagine that this nervous young man would not only revolutionize design but would change the way design and innovation connected with brand tradition forever. Bruno Sacco is one of the most influential automotive designers of the late twentieth century; many models launched during his era now characterize the Mercedes-Benz brand. When Nik Greene asked Bruno Sacco to assist with this book, he replied humbly 'No-one designs a car alone, and more to the point, I never, for one minute, wanted to. From the moment I became Head of Design, I put down my pens and became a manager of minds.' With over 330 photographs and illustrations, this book includes an overview of the early days of functional vehicle design; the influence of safety on design evolution; protagonists of Daimler-Benz design from Hermann Ahrens to Paul Bracq; design philosophy and innovation under Bruno Sacco; the Sacco-designed cars and, finally, the Bruno Sacco legacy.

Summary

Chapter 1: Genesis of a Style

* Sacco's early life and influences, including his passion for art and design.
* His initial work with Fiat and the influence of Pininfarina.
* The breakthrough design of the Lancia Stratos HF, which showcased Sacco's unique approach to aerodynamics and form.

Example: The Stratos HF's wedge-shaped body and pronounced rear wing demonstrated Sacco's avant-garde design principles.

Chapter 2: The Birth of a Legend

* Sacco's appointment as Design Director of Mercedes-Benz in 1975.
* His mission to create a new design language that would define the brand for decades to come.
* The development of the W123 "Baby Benz," a compact sedan that combined elegance with practicality.

Example: The W123's subtle curves and restrained lines established the understated yet sophisticated aesthetic that would characterize Mercedes-Benz vehicles for years to follow.

Chapter 3: The New Generation

* Sacco's vision for the future of automotive design, based on aerodynamics and efficiency.
* The introduction of the W126 S-Class in 1979, a revolutionary sedan that set new standards for comfort, safety, and design.
* The development of the 190E (W201) in 1982, a compact sports sedan that combined performance with a modern design.

Example: The W126 S-Class featured an aerodynamic body with hidden headlamps, while the 190E's sleek lines and sporty stance reflected the changing tastes of the time.

Chapter 4: The Master Designer

* Sacco's role as a mentor and inspiration to young designers.
* His influence on the design of iconic models such as the SL (R129) roadster, the E-Class (W124), and the CL-Class (C215).
* His commitment to innovation and pushing the boundaries of automotive design.

Example: The SL (R129) roadster showcased Sacco's mastery of form and function, with its retractable hardtop and timeless silhouette.

Chapter 5: A Legacy of Excellence

* Sacco's retirement from Mercedes-Benz in 1999.
* The lasting impact of his design philosophy on the automotive industry.
* His recognition as one of the most influential car designers of all time.

Example: The Mercedes-Benz S-Class has consistently ranked among the top luxury sedans worldwide, testament to the enduring legacy of Sacco's design genius.