Cook said upon arrival he was excited to meet with content creators, students and customers in Vietnam and learn about the way they use Apple’s products.

Apple has unveiled plans to strengthen its commitments to Vietnam during his visit, including increasing spending for suppliers and fund a clean water initiative at schools.

Since last year the company has been launching new major services in Vietnam.

It opened the Apple Store Online in May and launched payment service Apple Pay in August, is taking pictures of Vietnamese streets to develop its Apple Maps and expanding recruitment to hire engineers to develop its Siri voice assistant in Vietnamese.

Cook, 64, became CEO in 2011, and doubled the company’s revenues and profits by 2020. Under him, new products like Apple Watch and Apple Vision Pro, a virtual reality headset, were developed.

In 2023 it became the first company in the world to achieve market cap of $3 trillion.