Why Architects Matter

Synopsis

Why Architects Matter examines the key role of research- led, ethical architects in promoting wellbeing, sustainability and innovation. It argues that the profession needs to be clear about what it knows and the value of what it knows if it is to work successfully with others. Without this clarity, the marginalization of architects from the production of the built environment will continue, preventing clients, businesses and society from getting the buildings that they need.

The book offers a strategy for the development of a twenty-first-century knowledge-led built environment, including tools to help evidence, develop and communicate that value to those outside the field. Knowing how to demonstrate the impact and value of their work will strengthen practitioners' ability to pitch for work and access new funding streams. This is particularly important at a time of global economic downturn, with ever greater competition for contracts and funds driving down fees and making it imperative to prove value at every level.

Why Architects Matter straddles the spheres of 'Practice Management and Law', 'History and Theory', 'Design', 'Housing', 'Sustainability', 'Health', 'Marketing' and 'Advice for Clients', bringing them into an accessible whole. The book will therefore be of interest to professional architects, architecture students and anyone with an interest in our built environment and the role of professionals within it.

Summary

Chapter 1: The Architect's Role in Society

* Summary: Architects are essential in shaping the built environment and improving the quality of life. They play a vital role in designing buildings and spaces that meet the functional, aesthetic, and sustainability needs of communities.
* Example: The renovation of the Louvre Museum in Paris transformed an outdated palace into a modern art museum while preserving its historical significance, showcasing the architect's ability to balance heritage with innovation.

Chapter 2: The Essential Qualities of an Architect

* Summary: Architects must possess a diverse set of skills, including technical expertise, creativity, problem-solving abilities, and communication proficiency. They need to be able to collaborate effectively and manage projects from conception to completion.
* Example: The late architect Zaha Hadid was known for her groundbreaking designs that challenged conventional architectural norms. Her work, such as the Guangzhou Opera House, demonstrates her exceptional creativity and technical mastery.

Chapter 3: The Architect's Process

* Summary: The architectural process involves a series of interconnected phases, including programming, schematic design, design development, construction documents, and construction administration. Architects work closely with clients, engineers, contractors, and other specialists throughout the process to ensure the successful execution of the project.
* Example: The construction of the One World Trade Center in New York City required extensive collaboration between architects, engineers, and contractors to create a safe, sustainable, and iconic landmark that symbolized resilience and recovery.

Chapter 4: The Business of Architecture

* Summary: Architects operate in a competitive business environment that involves bidding for projects, managing finances, and marketing their services. They must be able to navigate legal and ethical considerations while ensuring the profitability and sustainability of their practice.
* Example: The firm Perkins+Will, known for its expertise in healthcare design, has successfully expanded its international presence while maintaining a commitment to social responsibility and environmental sustainability.

Chapter 5: The Future of Architecture

* Summary: Architecture is continually evolving, driven by technological advancements, globalization, and societal changes. Architects must embrace innovation, sustainability, and inclusivity to address the challenges and opportunities of the future built environment.
* Example: The concept of "smart cities" integrates technology into urban planning to create more efficient, sustainable, and livable communities. Architects have a significant role in designing these cities to meet the needs of future urban populations.