Chapter 1: Punk Revolution (1971-1976)
* During the 1970s, punk subculture emerged as a rebellion against mainstream society.
* Vivienne Westwood and Malcolm McLaren founded the boutique SEX in London, selling provocative and subversive clothing.
* The Seditionaries collection (1976) featured ripped T-shirts, studs, and safety pins, becoming iconic symbols of the punk movement.
Example: The "God Save the Queen" T-shirt with Queen Elizabeth II's image defaced with a safety pin.
Chapter 2: New Wave Romantics (1977-1982)
* The punk movement transitioned into New Wave, which celebrated individuality and eclecticism.
* Westwood's Pirates collection (1981) drew inspiration from historical pirate attire, featuring ruffled fabrics, corsets, and exaggerated jewelry.
* The Buffalo Girl collection (1982) showcased bold, vibrant colors and oversized shoulder pads.
Example: The "Harris" jacket with exaggerated puffed sleeves and a wasp-waisted silhouette.
Chapter 3: Deconstructive Elegance (1983-1990)
* Westwood challenged fashion conventions by deconstructing garments and exposing their construction.
* The Mini-Crini collection (1985) featured short, voluminous skirts that subverted the traditional crinoline shape.
* The Anglomania collection (1993) explored British heritage, combining traditional tailoring with unconventional details.
Example: The "Gibson" jacket with its intentionally raw seams and visible tailoring.
Chapter 4: Global Influence (1991-2000)
* Westwood's designs gained international recognition, influencing fashion around the world.
* The Red Label collection (1993) targeted a more mainstream audience, featuring wearable, yet avant-garde pieces.
* The Gold Label collection (2000) showcased Westwood's most experimental and couture creations.
Example: The "Couture Pirate" gown from the 2000 Gold Label collection.
Chapter 5: Activism and Sustainability (2001-Present)
* Westwood became an outspoken activist, using her platform to promote environmental and social issues.
* The Active Resistance collection (2005) featured slogans and symbols inspired by political activism.
* The Choose Love collection (2016) collaborated with refugee charities, donating profits to organizations supporting refugees.
Example: The "Climate Revolution" T-shirt with the message "Buy Less, Choose Well, Make It Last."