Pure Invention

Synopsis

Japan made itself rich after the Second World War by selling us the things we needed. But it conquered hearts by creating the things we wanted. A wild and nostalgic history of the creators behind the gadgets, stories and ideas the world learned to love and need, as well as an exploration of the ripple effects and influence their ideas would come to have, 'Pure Invention' is a detective story about an unsung chapter of globalisation that has touched us all and obsessed millions.

Summary

Chapter 1: The Invention of Invention

* Summary: Explores the origins of modern invention and the role of science, technology, and culture in fostering creativity.
* Example: Discusses the invention of the printing press by Johannes Gutenberg, showcasing the convergence of scientific knowledge, mechanical ingenuity, and social demand.

Chapter 2: The Power of Imitation

* Summary: Emphasizes the importance of copying and imitation as catalysts for innovation.
* Example: Examines the evolution of the electric guitar, which drew inspiration from existing technologies (e.g., the electric violin, the acoustic guitar) and subsequent modifications (e.g., the addition of the vibrato arm).

Chapter 3: Making Connections

* Summary: Highlights the value of interdisciplinary collaboration and the serendipitous encounters that drive the invention process.
* Example: Describes the development of the modern bicycle, which involved engineers, scientists, and amateur tinkerers working together to combine advancements in metallurgy, tire design, and chain drive.

Chapter 4: The Business of Invention

* Summary: Analyzes the commercial aspects of invention, including the role of patents, venture capital, and intellectual property law.
* Example: Explores the case of the Polaroid camera, which faced opposition from Kodak but ultimately succeeded due to innovative marketing and licensing strategies.

Chapter 5: The Cultural Significance of Invention

* Summary: Investigates the ways in which inventions shape and reflect societal values and expectations.
* Example: Discusses the invention of the automobile and its impact on transportation, urban development, and consumer culture.

Chapter 6: The Future of Invention

* Summary: Examines emerging technological frontiers and explores the potential for future inventions.
* Example: Speculates on the transformative potential of artificial intelligence, genetic engineering, and virtual reality in shaping a new era of innovation.

Chapter 7: The Inventor's Mindset

* Summary: Provides insights into the characteristics and habits of successful inventors.
* Example: Features interviews with renowned inventors (e.g., Elon Musk, Bill Gates) to elucidate their creative processes, risk-taking abilities, and resilience amidst adversity.

Chapter 8: The Importance of Invention

* Summary: Concludes by emphasizing the vital role of invention in driving societal progress and human well-being.
* Example: Highlights how inventions have improved healthcare, communication, food production, and countless other aspects of daily life.