Loved Clothes Last

Synopsis

'It's important that everyone with an interest in fashion reads this book so we can live on a healthier planet' Arizona Muse

'The most timely book you'll read this year' India Knight

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Running out of space for the clothes you can't stop buying? Curious about how you can make a difference to the environmental challenges our planet faces? Join Orsola's care revolution and learn to make the clothes you love, last longer.

This book will equip you with a myriad of ways to mend, rewear and breathe new life into your wardrobe to achieve a more sustainable lifestyle. By teaching you to scrutinise your shopping habits and make sustainable purchases, she will inspire you to buy better, care more and reduce your carbon footprint by simply making your loved clothes last longer.

Following Orsola's practical tips to lavish care and attention on the clothes you already own will not only have a positive environmental impact, but will be personally rewarding too: hand wash, steam and spot clean your clothes, air dry instead of tumble drying, or revive your clothes by sewing or crocheting.

Fast fashion leaves behind a trail of human and environmental exploitation. Our wardrobes don't have to be the finish line; they can be a starting point. We can all care, repair and rewear. Do you accept the challenge?

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'An incredibly thoughtful, must-read guide' Kenya Hunt

'A must read for anyone who wants to understand the fashion industry as an outsider and wants direction as to where we go next' Aja Barber

Summary

Chapter 1: The True Cost of Fast Fashion

* Examines the environmental and social impacts of fast fashion, including pollution, water consumption, and labor exploitation.
* Example: H&M faced criticism for releasing a dress that was made in a Bangladeshi factory where workers were paid less than $1 an hour.

Chapter 2: The Power of Purposeful Purchasing

* Advocates for conscious and ethical fashion choices, emphasizing the importance of considering the impact of a purchase before making it.
* Example: "Rent the Runway" allows customers to rent designer clothing rather than buying new items, reducing consumption.

Chapter 3: Building a Sustainable Wardrobe

* Provides practical tips for creating a sustainable wardrobe, including buying versatile pieces, investing in quality, and avoiding impulse purchases.
* Example: Choosing a black blazer that can be paired with multiple outfits instead of purchasing several different tops.

Chapter 4: The Art of Repair and Reuse

* Encourages prolonging the lifespan of clothing through repair, alterations, and repurposing.
* Example: Repairing a torn seam or altering the size of a garment to extend its wearability.

Chapter 5: The Joy of Secondhand Fashion

* Explores the benefits of buying and selling secondhand clothing, including affordability, sustainability, and access to vintage styles.
* Example: Thrift stores and online marketplaces like eBay offer a wide range of secondhand options.

Chapter 6: The Journey to Loved Clothes

* Discusses the emotional and sentimental value of clothing that is cherished and well-maintained.
* Example: A grandmother's hand-knit sweater that holds special memories and evokes warmth and comfort.

Chapter 7: The Empowerment of a Sustainable Wardrobe

* Emphasizes the transformative power of a sustainable wardrobe, not only for the environment but also for personal fulfillment and style.
* Example: Feeling confident and empowered when wearing clothing that aligns with one's values and the desire to minimize environmental impact.

Chapter 8: The Ripple Effect

* Explores the wider impact of sustainable fashion, including the creation of jobs, the promotion of ethical practices, and the inspiration for others to make conscious choices.
* Example: Patagonia's "1% for the Planet" initiative, which donates 1% of sales to environmental organizations.

Chapter 9: The Future of Fashion

* Discusses emerging trends and technologies that are driving the future of sustainable fashion, such as circularity, transparency, and the use of eco-friendly materials.
* Example: The development of biodegradable fabrics that minimize environmental impact.