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Introduction to Interactive Digital Media


Synopsis


This book offers a clearly written and engaging introduction to the basics of interactive digital media.

As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.

Additional features of this book include:

  • An overview of the history, evolution and impact of interactive media;
  • A spotlight on the development process and contributing team members;
  • Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);
  • An introduction to coding languages for interactive media; and
  • A guide to usability in interactive media.

Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

Summary

Chapter 1: Introduction to Interactive Digital Media

This chapter provides an overview of the field of interactive digital media, its history, and its importance in the modern world. It defines interactive digital media as a combination of digital technologies, design principles, and storytelling techniques that allow users to interact with and shape their experience.

Real Example: Video games are a prime example of interactive digital media. Players control characters on the screen, make choices that affect the narrative, and experience the game world in a dynamic way.

Chapter 2: Understanding Interactivity

This chapter explores the concept of interactivity and its various forms. It discusses different types of user inputs (e.g., mouse clicks, key presses), output mechanisms (e.g., visual feedback, auditory effects), and the role of affordances in designing interactive experiences.

Real Example: A website with a navigation menu is interactive because users can click on the links to access specific pages. The menu provides affordances that suggest its functionality, making it easy for users to understand how to interact with it.

Chapter 3: User-Centered Design

This chapter emphasizes the importance of user-centered design in interactive digital media. It explains how to conduct user research, identify user needs, and design products that are both usable and enjoyable.

Real Example: A mobile app for ordering food can be designed with a user-centered approach. By gathering feedback from potential users, designers can create an intuitive interface, clear menu navigation, and a seamless checkout process.

Chapter 4: Principles of Visual Design

This chapter introduces the fundamental principles of visual design, such as layout, color theory, typography, and visual hierarchy. It teaches how these principles can be used to create visually appealing and effective interactive experiences.

Real Example: A website's landing page can be visually designed to guide users' attention to important content. By using contrasting colors for headings and body text, designers can establish a clear visual hierarchy and help users quickly identify key information.

Chapter 5: Audio and Video Design

This chapter covers the use of audio and video in interactive digital media. It discusses sound effects, music, and video editing techniques and how they can enhance the user experience.

Real Example: A video game can use sound effects to simulate realistic gunfire or explosions, while background music can create atmosphere and emotion. Video cutscenes can provide cinematic interludes that advance the story and immerse players in the game world.

Chapter 6: Storytelling and Narrative Design

This chapter explores the role of storytelling in interactive digital media. It discusses narrative structures, character development, and the techniques used to create engaging and memorable user experiences.

Real Example: A choose-your-own-adventure story app allows users to make decisions that shape the narrative. By weaving together multiple narrative threads, designers can create a branching story that engages users and keeps them coming back for more.

Chapter 7: Development and Production

This chapter covers the technical aspects of interactive digital media development, including programming languages, software tools, and production pipelines. It provides an overview of the process from concept to finished product.

Real Example: A mobile game developer might use a cross-platform engine like Unity or Unreal Engine to create a game that can run on both iOS and Android devices. The development process involves programming the game mechanics, creating the game world, and designing the user interface.

Asterix and the Griffin

Asterix and the Griffin