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Descriptosaurus Story Writing


Synopsis


Descriptosaurus Story Writing provides a resource for younger pupils that will not only expand their descriptive vocabulary but also provide them with models that demonstrate 'language in action,' in a genre that is popular and familiar to children aged 5-9. Providing the essential building blocks to create a narrative text, alongside contexualised banks of vocabulary, phrases and sentence types, this book is designed to provide young pupils with the opportunity to see how a text is constructed using words, phrases and sentences. This exciting new resource:

  • Provides vocabulary for setting, character, 'show not tell' and sensory descriptions with clearly defined progression
  • Demonstrates how to use this vocabulary in different contexts using set sentence structures
  • Offers four model narratives written in different styles and level of difficulty
  • Presents modelled sentences with exercises so that pupils can expand their vocabulary
  • Enables young pupils to develop their understanding of how sentences are constructed and become more confident about using these skills in their own story writing

This is an ideal resource to dramatically improve children's knowledge and understanding of language, grammar and punctuation for all KS1 and KS2 primary English teachers, literacy coordinators and parents. This easily accessible guide will also be helpful for teachers to use in preparation for Spelling, Punctuation and Grammar (SPAG) alongside a creative writing task.

Alison Wilcox, Adam Bushnell

Summary

Chapter 1: The Power of Story

* Explains the importance of storytelling for businesses
* Real Example: Airbnb's "Belong Anywhere" campaign uses personal stories to evoke emotions and build connections with potential customers

Chapter 2: The Anatomy of a Great Story

* Outlines the essential elements of an effective story
* Real Example: Patagonia's "Common Thread" campaign tells the stories of people who repair their Patagonia clothes, highlighting the brand's commitment to longevity and environmental responsibility

Chapter 3: Story Structure and Flow

* Provides a framework for structuring and sequencing stories
* Real Example: Apple's "Mac vs. PC" campaign uses a clear and concise narrative structure to communicate the benefits of Apple products

Chapter 4: Character Development

* Explains the importance of developing relatable and empathetic characters
* Real Example: Dove's "Real Beauty" campaign features real women with diverse body types, challenging societal beauty standards and creating a sense of inclusivity

Chapter 5: Visual Storytelling

* Discusses the use of visuals to enhance storytelling
* Real Example: Netflix's "Our Stories" series uses stunning visuals to highlight the diverse experiences of its users and promote inclusivity

Chapter 6: Writing Persuasive Stories

* Teaches techniques for crafting stories that persuade customers
* Real Example: Coca-Cola's "Happiness Factory" campaign uses emotions and social proof to encourage people to share Coke with others

Chapter 7: Measuring the Impact of Storytelling

* Provides metrics for measuring the effectiveness of storytelling
* Real Example: Starbucks uses social media listening tools to track customer engagement and sentiment related to its "Uplift Kindness" campaign

Chapter 8: The Storytelling Mindset

* Emphasizes the importance of adopting a storytelling mindset within organizations
* Real Example: The LEGO Foundation empowers employees to share stories about the impact of LEGO play on children, creating a culture of purpose and engagement

Chapter 9: Ethical Storytelling

* Addresses the importance of storytelling responsibly and ethically
* Real Example: Medecins San Frontiers (MSF) uses storytelling to raise awareness about humanitarian emergencies while respecting the privacy and safety of the people it serves

Chapter 10: The Future of Storytelling

* Examines emerging trends and technologies shaping the future of storytelling
* Real Example: Virtual reality (VR) and augmented reality (AR) are being used to create more interactive and engaging storytelling experiences