Chanel

Synopsis

Chanel's combination of tradition, originality and style has always made it the most seductive of brands. Here the House of Chanel opens its private archives, revealing a galaxy of brilliant designs created by Coco Chanel from the 1920s onwards, and now reinterpreted to become the motifs for brand new garments, accessories and beauty products.

Inspired by the House's signature fragrance, the legendary 'Chanel No 5', the book explores five central themes - the suit, the camellia, jewelry, fragrances and make-up, and the little black dress - and follows the threads from past to present to show how these key items have been rediscovered and reinvented by fashion designers working in the footsteps of their illustrious predecessors. This visual journey is enhanced by previously unpublished archive photographs and original drawings by Karl Lagerfeld, as well as glorious images from some of the greatest names in fashion photography.

Dazzling clothes, intricate accessories, beautiful models and timeless design leave no doubt as to the lasting fame of the brand and embody everything that has come to symbolize the magic of Chanel.

Summary

Chapter 1: The Inception of a Legacy

Chanel's story begins with Coco's early life, marked by tragedy and resilience. After her mother's untimely death, young Coco was raised by nuns. She later worked as a cabaret performer, where she adopted the stage name "Chanel." It was during this period that she met high-profile figures who would influence her career.

Real Example: Coco's iconic "sailor" blouse, inspired by the striped uniforms of French sailors, was a product of her time spent in a seaside town during her youth.

Chapter 2: The Birth of a Brand

In 1909, Coco opened a hat shop in Paris. Her unique and modern designs quickly caught the attention of the fashion-forward women of the time. By 1910, she had established the House of CHANEL, a leading force in the world of couture.

Real Example: The "Chanel suit," a timeless two-part suit with a tailored jacket and a straight-leg trouser, revolutionized women's attire. It became a symbol of power and elegance, and is still considered a staple piece today.

Chapter 3: The Transformation of Fragrance

In the 1920s, Coco introduced the world to the legendary fragrance known as "Chanel No. 5." Created by Ernest Beaux, the scent was groundbreaking for its time. Its complex and alluring aroma has made it one of the most iconic perfumes of all time.

Real Example: The use of aldehydes as top notes in "Chanel No. 5" was an unprecedented move. It imparted a clean and vibrant character to the fragrance, captivating the senses of wearers.

Chapter 4: The Influence of Art and Design

Coco was an avid collector of art and a passionate supporter of modernism. She collaborated with renowned artists and designers, such as Jean Cocteau and Salvador Dali. This influence can be seen in her clothing designs and the overall aesthetics of the brand.

Real Example: The "Art Moderne" style, popular in the 1920s, found its way into Coco's work. Geometric lines, sleek silhouettes, and a clean, minimalistic approach became hallmarks of the "Chanel" look.

Chapter 5: The Legacy Continues

After Coco's passing in 1971, the House of CHANEL continued its journey under the stewardship of successive creative designers. Designers such as Lagerfield and Galliano have reimagined and updated the brand's classics while honoring Coco's original vision.

Real Example: Lagerfield's introduction of a new "It bag" in 2005, the "2.55," was an update on the iconic "11.25" bag. The new bag became an instant success, showing the ability of the brand to adapt and remain relevant.