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After Uniqueness


Synopsis


Images have never been as freely circulated as they are today. They have also never been so tightly controlled. As with the birth of photography, digital reproduction has created new possibilities for the duplication and consumption of images, offering greater dissemination and access. But digital reproduction has also stoked new anxieties concerning authenticity and ownership. From this contemporary vantage point, After Uniqueness traces the ambivalence of reproducibility through the intersecting histories of experimental cinema and the moving image in art, examining how artists, filmmakers, and theorists have found in the copy a utopian promise or a dangerous inauthenticity-or both at once.

From the sale of film in limited editions on the art market to the downloading of bootlegs, from the singularity of live cinema to video art broadcast on television, Erika Balsom investigates how the reproducibility of the moving image has been embraced, rejected, and negotiated by major figures including Stan Brakhage, Leo Castelli, and Gregory Markopoulos. Through a comparative analysis of selected distribution models and key case studies, she demonstrates how the question of image circulation is central to the history of film and video art. After Uniqueness shows that distribution channels are more than neutral pathways; they determine how we encounter, interpret, and write the history of the moving image as an art form.

Summary

Chapter 1: The End of Uniqueness

* Summary: The internet has democratized access to information, making everyone's experiences and perspectives available online. This has led to a decrease in uniqueness and an increase in conformity.
* Example: Social media platforms like Instagram and TikTok encourage users to conform to specific aesthetic and behavioral norms, resulting in a homogenization of online identities.

Chapter 2: The Rise of the Artificial Average

* Summary: Artificial intelligence (AI) is increasingly being used to analyze and predict human behavior. This has led to the creation of "average" profiles that can represent the collective characteristics of a population.
* Example: Netflix and Amazon use AI to recommend movies and products that are tailored to the average preferences of their users, leading to a decrease in serendipity and the promotion of mainstream content.

Chapter 3: The Cult of Authenticity

* Summary: In response to the decline of uniqueness, people are increasingly seeking out authentic experiences and personas. This has led to a rise in the popularity of niche hobbies, micro-influencers, and handmade products.
* Example: The rise of farmers' markets and craft fairs allows consumers to connect with makers and artisans, fostering a sense of authenticity and community.

Chapter 4: The Power of the Crowd

* Summary: Social media has given rise to the "wisdom of the crowd," where online communities can collectively contribute to knowledge creation and decision-making.
* Example: Wikipedia and Stack Overflow rely on user contributions to provide comprehensive and up-to-date information on a wide range of topics.

Chapter 5: The Emergence of the Individual

* Summary: Despite the increased emphasis on conformity and the average, there is still a need for individuality. This chapter explores the ways in which individuals can create and express their unique identities in the digital age.
* Example: Personal blogs, online portfolios, and niche social media communities allow individuals to showcase their talents, passions, and perspectives.

Chapter 6: The Future of After Uniqueness

* Summary: The author discusses the potential implications of the post-uniqueness era for society and individuals. He proposes that we should embrace the diversity of experiences and perspectives that the digital age offers.
* Example: Collaborative projects between artists and technologists, such as the interactive art installation "The Glass Room," demonstrate how technology can enhance and amplify human creativity and individuality.

Asterix and the Griffin

Asterix and the Griffin